Samsung has teamed up with Netflix to give fans of Stranger Things a new way to immerse themselves in the world of Hawkins this time through their smartphones. Ahead of the highly anticipated final chapter of the hit series, the two brands have unveiled an exclusive ‘Stranger Things’-themed Galaxy experience, transforming select Samsung devices into portals to the eerie Upside Down.
The collaboration blends pop culture with personal technology, allowing users to customise their Galaxy phones with visuals, sounds, and interface elements inspired by the Netflix phenomenon. From dark, supernatural aesthetics to subtle nods to the show’s iconic moments, the theme is designed to appeal to both die-hard fans and users who enjoy bold, immersive design.
A Phone That Feels Straight Out of Hawkins
The Stranger Things Galaxy theme reimagines the smartphone interface with Upside Down-inspired wallpapers, custom app icons, and atmospheric colour palettes dominated by shadowy blacks, deep reds, and electric blues. Even everyday interactions like notifications and lock-screen animations carry a sense of mystery, echoing the show’s supernatural tone.
Samsung has also introduced exclusive ringtones and notification sounds inspired by the series, adding another layer of immersion. Fans can hear familiar audio cues that subtly reference the tension and suspense that made Stranger Things a global sensation.
More Than Just a Visual Makeover
According to Samsung, the collaboration is about storytelling as much as aesthetics. The brand aims to turn smartphones into personal entertainment hubs that reflect users’ interests and identities. By partnering with Netflix, Samsung is tapping into one of the most passionate fan bases in modern television.
“This collaboration brings together technology and storytelling in a way that feels personal and interactive,” a Samsung spokesperson said. “We wanted Galaxy users to feel like they’re stepping into the world of Stranger Things every time they unlock their phone.”
The theme is expected to be available on select Galaxy models through Samsung’s customisation ecosystem, making it easy for users to download and apply without additional hardware or accessories.
Timed With the Final Chapter
The launch comes as anticipation builds for the final season of Stranger Things, which Netflix has positioned as a major global entertainment event. By aligning the Galaxy experience with the show’s finale, Samsung and Netflix are amplifying fan excitement while extending the series beyond the screen and into everyday life.
Industry analysts see this as part of a broader trend where tech brands collaborate with entertainment giants to create experience-driven marketing, rather than traditional advertising. Instead of simply promoting devices, companies are offering emotional and cultural connections that resonate with users.
Strengthening the Samsung–Netflix Partnership
This is not the first time Samsung and Netflix have collaborated, but the Stranger Things theme marks one of their most fan-focused initiatives yet. Samsung devices are already optimised for Netflix streaming with high-quality displays and immersive audio, and this latest move reinforces Samsung’s positioning as a brand that blends performance with lifestyle and pop culture.
A Treat for Fans and Customisation Lovers
For fans of Stranger Things, the exclusive Galaxy theme offers a chance to carry a piece of the series wherever they go. For Samsung users more broadly, it highlights the growing importance of personalisation in smartphones where devices are no longer just tools, but extensions of personal taste and fandom.
