Instagram has introduced a new feature that lets creators link their Reels together, making it easier to build a series of connected short videos. This update allows creators to guide their audience through a sequence of related clips without leaving the app.
With the new “Link a reel” option in the Reels composer, you can connect multiple Reels into a single ongoing series. You can even link older Reels by selecting the overflow menu and choosing the same option. Once linked, each clip will display a “Watch Part 2” (or the relevant part number) at the bottom, encouraging viewers to continue through the series.
This feature is a step toward more advanced storytelling within Instagram’s short-form format. It allows creators to organize their content more efficiently and keep their audience engaged across multiple posts. For example, if you’re sharing a tutorial, a recipe, or a multi-step process, you can now break it into multiple Reels while ensuring viewers follow the sequence in order.
It’s worth noting that this concept isn’t completely new. TikTok already offers a similar function with both simplified video linking and its “Series” feature, which helps creators compile linked videos for ongoing engagement. What’s new is Instagram adopting this model, giving its users a more seamless way to connect related content.
Instagram has confirmed that Reels linking has been a highly requested feature. The platform expects it to help creators drive more engagement, increase viewership, and give audiences a better experience with organized content. However, creators should use this feature thoughtfully. Linking unrelated Reels could frustrate viewers rather than retain them. Ensuring that connected clips are genuinely related is key to a successful Reels series.
Starting today, Instagram is rolling out Reels linking to all users. For creators looking to expand their storytelling, this is an opportunity to experiment with multipart content, keep audiences engaged, and showcase more of their work in a structured way.
This new feature strengthens Instagram’s push to keep short-form content dynamic and engaging. For creators, it’s another tool to connect with their audience, build series, and enhance the discoverability of their Reels. If you’ve been looking for a way to make your content feel more connected and coherent, now is the time to try linking your Reels.
