Swiggy has firmly pushed back against recent market share claims comparing its quick-commerce arm, Instamart, with rival platforms. The company issued a strong statement calling the circulating data “baseless,” “methodologically flawed,” and “detached from the realities of India’s fast-growing instant delivery ecosystem.”
According to Swiggy, the reports suggesting a widening gap between Instamart and competitors fail to account for core metrics such as city-wise penetration, order frequency, user demographics, category leadership, and operational efficiency. The company emphasized that quick commerce cannot be evaluated using generalized or sample-based data, especially when user behaviour varies sharply across metros, tier-1, and emerging tier-2 markets.
Swiggy highlighted that Instamart continues to register healthy double-digit growth, driven by improvements in delivery speed, assortment expansion, and deeper integration with Kirana-sourcing networks. The platform claims significant leadership in categories like fresh produce, snacks, beverages, and gourmet essentials, segments that are growing rapidly within the Q-commerce universe.
The company also stated that its profitability targets remain on course, supported by optimized warehousing, better demand forecasting, and enhanced rider routing systems. Swiggy stressed that its focus remains on sustainable growth rather than headline market share battles.
Industry analysts say the dispute reflects the larger fragmentation of India’s quick commerce sector. With multiple firms, Blinkit, Zepto, Instamart, and BigBasket Now, competing aggressively, market share calculations often vary depending on the metric used: revenue, order volume, AOV, or geographic reach.
Swiggy’s rebuttal indicates that the Q-commerce race is far from settled. As the company continues to invest in technology, supply chain upgrades, and ultra-fast delivery clusters, the competitive landscape is expected to intensify in 2025. For now, Swiggy maintains that Instamart’s performance remains “strong, resilient, and strategically aligned,” despite external reports suggesting otherwise.
