Google has once again clarified a long-standing concern among content creators and SEO professionals: video file size, specifically around 100MB, does not negatively impact search rankings. The statement comes as brands increasingly adopt high-resolution video content to enhance website engagement, prompting questions about how large media assets may influence site performance and SEO.
According to Google, the search algorithm does not penalize websites for embedding videos that are 100MB or even larger. Instead, Google emphasizes the importance of overall page performance, the user experience, and whether the content meaningfully addresses search intent. This reinforces Google’s broader message: SEO success hinges on relevance, accessibility, and value, not just technical specifications like file size.
However, Google does note that publishers should be mindful of loading times, stating that heavy videos can slow down a website if not optimized. While the file size itself doesn’t affect rankings, slow performance can indirectly impact SEO by increasing bounce rates, delaying page interaction, and reducing user satisfaction. Google recommends using adaptive streaming, modern file formats, efficient compression, and lazy loading techniques to keep pages fast without compromising video quality.
Industry analysts believe this clarity will encourage more brands to confidently use video as part of their core content strategy. As video consumption continues to rise across the internet, companies can focus on producing high-impact visual content without worrying about arbitrary size limits affecting their visibility on Google Search.
Google’s message is consistent: quality trumps quantity, and content that genuinely serves the user will always perform better, regardless of file size.
