Apple is gearing up to launch its iPhone 17 series this September, and this time, we’re getting four different models the standard iPhone 17, the high-end 17 Pro, the massive 17 Pro Max, and an all-new variant called the iPhone 17 Air. With new designs, cutting-edge chipsets, and bold upgrades in camera tech, these devices are set to push the boundaries of what an iPhone can be.
But here’s the catch prices are going up, and not just slightly. From India to the US, and across regions like the UK, UAE, and beyond, Apple’s latest phones will carry a higher price tag due to increased production costs, advanced materials, and rising global tariffs.
Let’s explore what that means for buyers worldwide.
iPhone 17 Launch Timeline & Pricing Overview
Apple is expected to reveal the iPhone 17 series between September 8 and 11, 2025, continuing its tradition of early-September keynotes. Pre-orders will likely open within a few days of the event.
This year’s lineup includes:
- iPhone 17
- iPhone 17 Pro
- iPhone 17 Pro Max
- iPhone 17 Air (a brand-new ultra-thin model)
Prices are projected to increase, especially for the Pro and Air models. In India, the iPhone 17 Pro may retail close to ₹1,45,000, while the sleek 17 Air is expected around ₹90,000. In the US, the Air could start at $899, influenced by rising tariffs and expensive new components.
Estimated iPhone 17 Pricing by Region
Here’s a quick look at what the base iPhone 17 may cost across key global markets:
| Country/Region | Expected Price |
| India | ₹79,900 |
| United States | $899 |
| United Kingdom | £849 |
| UAE | AED 3,799 |
Prices vary based on local taxes, import duties, and currency exchange rates. Countries like India and the UK will likely see higher MRPs due to GST and VAT, while regions like UAE may offer better value due to minimal taxation.
iPhone 17 Pro: Power Meets Precision
The iPhone 17 Pro comes with Apple’s first major camera redesign since the iPhone 11 Pro. A new horizontal camera array hosts three 48MP lenses in a triangular setup, with the flash and LiDAR sensor repositioned for better symmetry.
Inside, it’s powered by the new A19 Bionic chip, built on a 2nm architecture, offering more power and efficiency. Apple is also upgrading the RAM to 12GB and integrating a vapor chamber cooling system a first for iPhones.
Photography enthusiasts will love the ability to shoot 8K video, while the front camera now jumps to 24MP for ultra-sharp selfies and video calls. Expected colors include black, silver, dark blue, grey, and a new orange-copper tone.
iPhone 17 Air: Slimmer, Lighter, Sleeker
Apple’s most talked-about model this year might be the iPhone 17 Air. Designed to be ultra-light and incredibly thin just 5.5mm thick this phone is crafted using a titanium-aluminum alloy to maintain strength without adding weight. It’s rumored to weigh just 145 grams.
With a 6.6-inch OLED display at 120Hz refresh rate (non-adaptive), the Air is minimalist in design. It features a single 48MP rear camera and the same upgraded 24MP front sensor. Battery life may take a hit due to the reduced size, with only a 2,800mAh battery onboard. However, iOS 26 is expected to bring a new Adaptive Power Mode that intelligently manages battery usage.
