The Black Friday Sale in India has sparked major online buzz after a significant price drop on the Apple iPhone Air went viral across social media platforms. Despite the sudden surge in online searches and chatter, industry insiders note that overall device sales remain relatively flat, indicating a cautious consumer market.
E-commerce platforms and authorized Apple retailers rolled out limited-period Black Friday offers, bringing the iPhone Air to one of its lowest price points this year. The discount quickly caught attention on X, Instagram, and deal-tracking forums, where users shared screenshots and comparisons showing sharp reductions from the regular retail price.
However, analysts say that even with heavy promotional activity, high-end smartphone sales have not seen a substantial lift. Inflationary pressure, reduced discretionary spending, and consumers holding on to older devices longer are key reasons behind the muted response. Retailers also confirm that buyers are prioritizing value-driven segments, leading to slower movement in premium models.
Tech experts believe the viral moment still benefits Apple, as increased visibility may support demand during the upcoming Christmas and New Year sale cycles. With extended offers expected through the weekend, retailers hope for a late surge in conversions despite the overall flat market sentiment.
