Spotify has rolled out a new AI-powered feature called “Prompted Playlist” for its Premium subscribers in the United States and Canada, marking another major step in the company’s push to blend generative artificial intelligence with music discovery. The new tool allows users to create personalised playlists simply by typing natural-language prompts, making playlist creation more intuitive, creative, and conversational than ever before.
With Prompted Playlist, Spotify users no longer need to manually search for songs or artists to build a playlist. Instead, they can describe a mood, moment, or idea such as “late-night drives through the city,” “feel-good indie songs for a sunny morning,” or even more playful prompts like “music that feels like a rom-com montage”. Spotify’s AI then curates a custom playlist based on the prompt, drawing from its vast music catalogue and the listener’s individual taste profile.
How the Feature Works
The new feature is integrated directly into the Spotify app for Premium users. Once activated, users can type a prompt into the playlist interface, and the AI generates a ready-to-listen playlist within seconds. Spotify says the system takes into account listening history, saved tracks, favourite genres, and contextual cues from the prompt to deliver more relevant and personalised results.
Users can refine their playlists further by editing prompts or asking the AI to tweak the vibe such as making it “more upbeat,” “less electronic,” or “perfect for a road trip.” This interactive approach turns playlist creation into an ongoing dialogue rather than a one-time action.
Why Spotify Is Betting Big on AI
Spotify has been steadily expanding its use of AI across recommendations, DJ features, audiobooks, and podcasts. Prompted Playlist builds on these efforts by giving users greater creative control, while still leveraging Spotify’s powerful recommendation engine. According to the company, the feature is designed to lower the friction between an idea and the music that fits it.
By launching the feature exclusively for Premium users in the US and Canada, Spotify is also reinforcing the value of its paid subscription tier. AI-driven personalization is increasingly seen as a key differentiator in the highly competitive music streaming market.
User Response and Early Impressions
Early reactions suggest strong interest, particularly among younger listeners who are comfortable interacting with AI tools. Many users have praised the feature for surfacing tracks they wouldn’t normally discover through traditional browsing or algorithmic playlists. Others see it as a more expressive way to match music with emotions, activities, or creative concepts.
What’s Next?
Spotify has not yet confirmed when Prompted Playlist will roll out to other regions, but the limited launch indicates the company is likely testing performance, accuracy, and user engagement before a wider release. If successful, the feature could become a core part of Spotify’s user experience globally.
As streaming platforms race to integrate AI in meaningful ways, Spotify’s Prompted Playlist signals a future where music discovery feels less mechanical and more human driven by imagination, mood, and conversation rather than clicks alone.
